I was involved in everything from the naming process, the brand’s visual direction, right through to overall brand identity. I saw them enter the global lifestyle and consumer electronics market and become a brand that seamlessly moved between both B2B and B2C sales. The starting point in the project was simple — a name, a logo, and a website. However, this relatively standard task posed a particular challenge because I needed to extensively research the unfamiliar Middle-Eastern market.
Scope of work: