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Hayatmart
Message in the logo.

I was involved in everything from the naming process, the brand’s visual direction, right through to overall brand identity. I saw them enter the global lifestyle and consumer electronics market and become a brand that seamlessly moved between both B2B and B2C sales. The starting point in the project was simple — a name, a logo, and a website. However, this relatively standard task posed a particular challenge because I needed to extensively research the unfamiliar Middle-Eastern market.

 

Scope of work:
Market research
Naming
Brand identity
Logo
Business cards
Letterhead
PPT presentation
Web design
Identity manual

Hayatmart logotype by Dawid Koniuszewski DesignHayatmart logotype by Dawid Koniuszewski Design
Hayatmart logo process by Dawid Koniuszewski DesignHayatmart logo process by Dawid Koniuszewski Design
Hayatmart logo safe area by Dawid Koniuszewski DesignHayatmart logo safe area by Dawid Koniuszewski Design
Dawid Koniuszewski Desig_Hayatmart targetDawid Koniuszewski Desig_Hayatmart target
Hayatmart logo meaning by Dawid Koniuszewski DesignHayatmart logo meaning by Dawid Koniuszewski Design
Hayatmart logo pattern by Dawid Koniuszewski DesignHayatmart logo pattern by Dawid Koniuszewski Design
Hayatmart website by Dawid Koniuszewski DesignHayatmart website by Dawid Koniuszewski Design
Hayatmart web design by Dawid Koniuszewski DesignHayatmart web design by Dawid Koniuszewski Design
Hayatmart icons by Dawid Koniuszewski DesignHayatmart icons by Dawid Koniuszewski Design
Hayatmart brand book by Dawid Koniuszewski DesignHayatmart brand book by Dawid Koniuszewski Design
Hayatmart brand book 2 by Dawid Koniuszewski DesignHayatmart brand book 2 by Dawid Koniuszewski Design
Hayatmart brand book 1 by Dawid Koniuszewski DesignHayatmart brand book 1 by Dawid Koniuszewski Design
Hayatmart powerpoint template by Dawid Koniuszewski DesignHayatmart powerpoint template by Dawid Koniuszewski Design
Hayatmart brand design by Dawid Koniuszewski DesignHayatmart brand design by Dawid Koniuszewski Design