The sense of danger and uncertainty are emotions deeply embedded into DNA of organizations devoted to detecting and preventing cyberattacks. It is hard, however, to build a positive brand image using solely negative references and associations. Work on IFW Global’s visual identification required redefining its values and translating them into a visual language.
The project completed for NECON
Scope of work:
Design a positive yet suggestive image of the brand that fights for safety on the web.
Operating in the modern world, IFW Global guards traditional values. The black, a classic sheriff font, and monochromatic colors are all elements that create an ageless brand elegance.
The brand’s verbal message has been complemented by a unique accent. The leading motif—the glitch effect—symbolizes the two adjoined worlds: cybernetic and real. It fits perfectly into IFW Global’s identity and builds a consolidated narrative across all communication channels.
Security and safety are IFW Global’s main communication standpoints, which the company guarantees to its clients. There’s no room for extravagance. The client must know that he or she has come to the specialists able to infiltrate the furthest nooks of the Internet while tracking threats invisible to the naked eye.